Effective Measure, the leading provider of digital media planning solutions in emerging markets, today announced a much-awaited feature that enables planners to generate instant market intelligence on the profiles belonging to 14.4 million unique browsers in South Africa.
With 2011 in the rearview mirror, we expect a strong and continued growth on various social media platforms in 2012. The increased online penetration and a strong drive from mobile operators to connect more people to the internet through smartphones or dongles will undoubtedly lead to more people joining social networks.
Digital excellence recognized as the winners of the 2011 Bookmarks (powered by FNB) are announced in Cape Town Last night, the Bookmarks, South Africa’s premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners. The ceremony, held at Pigalle in Cape Town, was a gathering of the [...]
The Bookmarks, South Africa’s premier digital awards powered by FNB, have released the much-anticipated names of the 2011 finalists.
A vital part of the Bookmarks feedback to the industry are the workshops hosted by the DMMA and the awards judges in both Johannesburg and Cape Town. At the two workshops, the industry has the opportunity to interact with both the international and local judges – giving insight into what works and doesn’t work submission [...]
Effective Measure, the leading provider of digital media planning solutions in emerging markets, today announced the addition of Statistical Analyst, Ryan Harris and Account Manager, Carl Davis to Effective Measure – in response to the growing demand for further insights into the online population. Effective Measure CEO, Scott Julian, said, “Ryan and Carl’s appointment reinforces [...]
