South Africa’s original tabloid, Sunday World is a young, exciting and unrelenting weekly newspaper featuring a team of top journalists who speak the language of the people in the street as well as those in the corridors of power.
A feisty, high-quality “infotainment” product reflecting the world and aspirations of its young black readers. Think breaking celebrity news, socially relevant topical issues, lively news reportage, superb sports coverage and fun-flavoured stories that connect readers in to what’s happening around the corner, around the country and the world.
The readers:
Sunday World appeals to a young upwardly-mobile black market on an emotional and physical level. Its readers are educated, economically active, unapologetically aspirational, acquisitive and cosmopolitan in outlook. They are intelligent, socially active, image-conscious and in touch with contemporary culture.
Sunday World readers are hot, hip and happening…driven to achieve a better life for themselves, with a strong desire to be socially “plugged in” and need to be defined in these terms than statistics.
